Pay-Per-Lead Campaigns
Pay for leads that match an agreed service, location, and contact standard.
How it works: we define the lead rules first, then route matching inquiries to your team.
View sample client report →
International lead generation
We fill your calendar with customers.
Pay-per-lead and done-for-you campaigns for local service businesses. We build the ads, landing pages, and follow-up system around your market.
Clear lead criteria. Localized campaigns. Reporting you can read.
Lead flowCampaign-ready system
Localized adsGoogle + Meta campaigns
ATTRACT
Focused landing pageOne service, one local action
CONVERT
Qualified handoffDetails sent to your team
BOOK
2primary ad channels
5launch regions
1clear growth plan
LocalMessaging shaped for each market
VisibleCampaign-level lead reporting
FocusedQualified inquiries over vanity clicks
One system. Three ways to grow.
Choose the part you need or combine all three. Every engagement starts with your service area, capacity, and definition of a qualified lead.
Done-For-You Ad Management
Google and Meta campaigns planned, launched, monitored, and refined for your local market.
How it works: you fund ad spend; we manage targeting, creative, testing, and reporting.
High-Converting Landing Pages
Fast, focused pages built around one service, one audience, and one clear action.
How it works: we match the page to the ad, then improve it from real campaign behavior.
Open the funnel demo →
From market brief to booked opportunity.
A practical launch sequence keeps expectations aligned before any ad spend begins.
Fit check
Confirm niche, service area, capacity, margin, and lead criteria.
Market build
Develop local offer, ad angles, targeting, page, and tracking plan.
Controlled launch
Begin with a defined test scope and review lead quality with your team.
Refine and scale
Shift budget toward the locations, messages, and services producing useful demand.
The business, from setup to steady operation.
A lean operating plan for a remote, faceless agency. Launch one niche and one market first; expand only after lead quality and delivery capacity are working.
Local service businesses with enough margin, staff capacity, and speed to turn enquiries into booked work.
Qualified lead delivery, managed ads, and landing pages—sold separately or as one managed system.
Pay per accepted lead, monthly management, or a hybrid. The contract defines acceptance and dispute rules.
Start with one client per territory, audit lead quality weekly, and add capacity before adding ad spend.
90-day launch roadmap
Foundation
- Register business and banking
- Choose first niche and market
- Write lead acceptance rules
- Set contract and privacy review
Minimum viable system
- Publish website and demo funnel
- Configure CRM and call tracking
- Connect invoice and payment flow
- Build first campaign templates
Sell and deliver
- Prospect one niche consistently
- Run fit calls and paid pilots
- Review every lead with clients
- Document delivery procedures
Repeat what works
- Keep winning offers and channels
- Hire support around bottlenecks
- Open one additional territory
- Build a cash reserve before scale
Website, apps, portal, and payment flow
Country pages, niche pages, demos, fit form, and clear service definitions.
HubSpot or HighLevel candidate setup for pipeline, lead status, and follow-up.
Calendly-style booking with timezone detection and pre-call questions.
Notion or CRM portal for access requests, briefs, approvals, and documents.
Google Ads, Meta Ads Manager, tracking tags, call tracking, and lead routing.
Stripe-style card billing, bank transfer, and Wise Business candidates by market.
Tool names are setup candidates, not promised integrations. Merchant eligibility, currencies, fees, tax, and data-processing terms must be confirmed before launch in each country.
Weekly operating rhythm
MondayBudget pacing, tracking health, and lead-volume review.
TuesdaySearch-term, audience, and creative-quality review.
WednesdayClient lead-quality call; accept, reject, and classify reasons.
ThursdayLanding-page and message test decisions.
FridayInvoice reconciliation, report update, and next-week priorities.
Financial guardrails
RevenueAccepted leads × agreed lead rate, plus any management or build fees.
Gross marginRevenue − media, landing-page tools, tracking, contractors, and payment fees.
CapacityLeads a client can answer and work each week before budget increases.
Scale gateStable tracking + acceptable lead quality + positive contribution margin.
Launch-ready advertising playbook
Search capture
Separate campaigns by service and geography. Use exact local intent, negative keywords, call tracking, and a dedicated page.
Message pattern: “[Service] in [Area] — request a call-back from a local specialist.”Meta demand
Use problem-led creative, location controls, short forms, and a follow-up path that matches the market’s preferred channel.
Creative pattern: problem → practical benefit → local proof type → one action.Optimisation rules
Verify tracking before spend, review lead quality—not just form fills—and change one major variable per test.
Scale only after source, cost, contactability, and client capacity are understood.Built for the way your market buys.
Local vocabulary, expectations, seasonality, and platform habits matter. Strategy is adapted by country rather than copied from one region to another.
USA
United States
The largest small-business market in the world. We run Google and Meta campaigns for roofers, plumbers, HVAC companies, dental clinics, and law firms. Daily qualified lead flow is the target where demand, budget, and follow-up support it.
English · USD · Google Search + Meta · state and federal consent reviewRoofingHVACPlumbingElectricalLandscapingPest controlLegalDental & orthodonticsCosmetic clinics / med spasReal estateMortgage brokersInsuranceFinancial advisorsHome improvementSolarHotels / tourismRestaurantsWeddings & eventsEducationAutomotive servicesBusiness setupHome services
Primary traffic: Google Search for high-intent trades, Meta for visual niches.
GBR
United Kingdom
Britain has a mature pay-for-results culture—businesses already buy leads every month. We serve trades, solicitors, private clinics, and estate agents, with each enquiry route built to optimise follow-up.
English · GBP · Google Search + Meta · UK GDPR and PECR reviewRoofingHeating / heat pumpsPlumbingElectricalLandscapingPest controlSolicitorsDental & orthodonticsCosmetic clinicsEstate agentsMortgage brokersInsuranceFinancial advisersHome improvementSolarHotels / holiday letsRestaurantsWeddings & eventsEducationAutomotive servicesBusiness setupHome services
Primary traffic: Google Search for local intent, Meta for clinics, property, and events.
CAN
Canada
English-speaking provinces offer a large service market with less agency competition than the US. Campaigns focus on province, season, and local response expectations.
English first; French by province · CAD · Google + Meta · PIPEDA and CASL reviewRoofingHVAC / heat pumpsPlumbingElectricalLandscapingPest controlLegalDental & orthodonticsCosmetic clinics / med spasReal estateMortgage brokersInsuranceFinancial advisorsHome improvementSolarHotels / lodgesRestaurantsWeddings & eventsEducationAutomotive servicesBusiness setupHome services
Primary traffic: Google Search by province and season, Meta for visual and appointment-led services.
AUS
Australia
Tradies, clinics, and law firms across Sydney, Melbourne, and Brisbane. Straightforward English-language campaigns are paired with local service-area knowledge.
English · AUD · Google + Meta · Privacy Act and Spam Act reviewRoofingAir conditioningPlumbingElectricalLandscapingPest controlLegalDental & orthodonticsCosmetic clinicsReal estateMortgage brokersInsuranceFinancial advisorsHome improvementSolarHotels / tourismRestaurantsWeddings & eventsEducationAutomotive servicesBusiness setupHome services
Primary traffic: Google Search for tradies and urgent services, Meta for solar, clinics, property, and events.
CAR
Jamaica & Caribbean
Tourism, villas, real estate, and home services form an underserved market where a modern lead engine can stand out quickly. Campaign commercial terms are structured in USD.
English-led · USD commercial terms · Google + Meta · local privacy and merchant reviewRoofingAir conditioningPlumbingElectricalLandscapingPest controlLegalDental & orthodonticsCosmetic clinicsReal estateMortgage brokersInsuranceFinancial advisorsHurricane repairHome improvementSolarHotels / villas / toursRestaurantsDestination weddings & eventsEducationAutomotive servicesBusiness setupHome services
Primary traffic: Google Search for travel and urgent services, Meta for villas, property, dining, and destination events.
MEX
Mexico Launching soon — en español
Real estate, dental tourism, and home services in CDMX, Monterrey, and Guadalajara—with WhatsApp-first funnels built for how Mexico buys. This market page will be available in Spanish.
Spanish · MXN · Google + Meta + WhatsApp follow-up · local privacy reviewRoofingAir conditioningPlumbingElectricalLandscapingPest controlLegalDental & orthodonticsDental tourismCosmetic clinics / med spasReal estateMortgage brokersInsuranceFinancial advisorsHome improvementSolarHotels / villas / toursRestaurantsWeddings & eventsEducationAutomotive servicesBusiness setupHome services
Primary traffic: WhatsApp-first funnels from Google Search and Meta.
UAE
United Arab Emirates Launching soon
Real estate, clinics, and business setup offer premium lead economics, with fast, WhatsApp-first follow-up built into the campaign plan.
English / Arabic review · AED · Google + Meta + WhatsApp · local consent reviewRoofing / waterproofingAir conditioningPlumbingElectricalLandscapingPest controlLegalDental & orthodonticsCosmetic clinics / med spasReal estateMortgage brokersInsuranceFinancial advisorsHome improvement / fit-outSolarHotels / tourismRestaurantsWeddings & eventsEducationAutomotive servicesBusiness setupHome services
Primary traffic: WhatsApp-first funnels from Google Search and Meta, with English and Arabic review.
On the roadmap
Each new market begins with native-language review, local payment and consent checks, and a controlled pilot before a full launch.
Germany
German-first pages with offers shaped around local search language and service areas.
RoofingHeat pumpsPlumbingElectricalLandscapingPest controlLegalDental & orthodonticsCosmetic clinicsReal estateMortgage brokersInsuranceFinancial advisorsEnergy retrofitHome improvementSolarHotels / tourismRestaurantsWeddings & eventsEducationAutomotive servicesBusiness setupHome services
Primary traffic: German-language Google Search for high-intent services, Meta for visual niches.
France
French creative and region-aware campaigns matched to local terms and follow-up habits.
RoofingHeat pumpsPlumbingElectricalLandscapingPest controlLegalDental & orthodonticsCosmetic clinicsReal estateMortgage brokersInsuranceFinancial advisorsEnergy renovationHome improvementSolarHotels / tourismRestaurantsWeddings & eventsEducationAutomotive servicesBusiness setupHome services
Primary traffic: French-language Google Search, supported by Meta for clinics, property, food, and events.
Brazil
Portuguese campaigns with mobile-first pages and direct follow-up paths.
RoofingAir conditioningPlumbingElectricalLandscapingPest controlLegalDental & orthodonticsCosmetic clinicsReal estateMortgage brokersInsuranceFinancial advisorsHome improvementSolarHotels / tourismRestaurantsWeddings & eventsEducationAutomotive servicesBusiness setupHome services
Primary traffic: WhatsApp-first funnels from Google Search and Meta.
Saudi Arabia
Arabic and English review for local-service, property, clinic, and business audiences.
Roofing / waterproofingAir conditioningPlumbingElectricalLandscapingPest controlLegalDental & orthodonticsCosmetic clinics / med spasReal estateMortgage brokersInsuranceFinancial advisorsHome improvement / fit-outSolarHotels / tourismRestaurantsWeddings & eventsEducationAutomotive servicesBusiness setupHome services
Primary traffic: WhatsApp-first funnels from Google Search and Meta, with Arabic and English review.
See the delivery system.
Two reusable demos show how a visitor becomes a lead and how performance is presented to a client. All names, numbers, and interactions below are illustrative.
Reusable template demo
Local help, clear next step
Need a plumber in your area?
This demo shows a focused landing-page pattern. The live version would use the client’s real service area, proof, hours, and contact route.
- Request a call-back in under a minute
- Choose the service you need
- Send the enquiry to the right local team
Service-area checkedClear consent textMobile-first layout
Sample / illustrative data
NOT A CLIENT RESULT
Lead delivery overview
Sample market · Sample reporting period
Leads delivered42Illustrative value
Sample cost per lead$48Illustrative value
Contactable leads34Illustrative value
Sample lead sources
What the client sees
- Lead status and source
- Accepted or rejected with reason
- Cost by campaign and service
- Follow-up actions for the next period
Scope that fits the market.
Media costs, competition, language, and service economics differ by country. Pricing is set after a market and capacity review—never copied blindly across regions.
Starter
For one service in one focused local area.
Per-market pricingSet during consultation
- One campaign market
- Single core offer
- Campaign setup and tracking plan
- Monthly performance review
Growth
For a business ready to test more services or locations.
Per-market pricingSet during consultation
- Multi-campaign structure
- Google + Meta management
- Dedicated landing-page testing
- Lead-quality review
Scale
For multi-location or multi-country expansion.
Per-market pricingSet during consultation
- Market-by-market rollout
- Localized campaign systems
- Conversion and routing design
- Cross-market reporting
Ad spend is scoped separately so media cost and agency work stay clear.
About the team
Quietly technical. Commercially practical.
Meridian Leads is a remote team of performance marketers built around one job: turning local demand into clear, qualified opportunities for service businesses.
We stay faceless by design and let the work stay visible—campaign structure, lead criteria, market assumptions, and performance reporting.
01
Clarity before spendWe agree on the customer, location, offer, and lead definition first.
02
Localization over duplicationEach market gets its own language, positioning, and launch plan.
03
Useful reportingAttention stays on inquiries, lead quality, and booked opportunity—not inflated activity.
Start with a market plan
Tell us where you want to grow.
Share your country, service, and target area. We’ll use that brief to shape a focused growth conversation.
No invented one-size-fits-all price
No promise before the market fit check
No long questionnaire to get started